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David Collins
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In the immediate aftermath of 2008, as the banking sector staggered through the wreckage of the global finance crisis, the Bank of England quietly lit a fuse. That fuse was labelled “competition” – and it sparked a wave of new entrants now known as challenger banks. This wasn’t just a regulatory initiative. It was a bold experiment in market reform, a shift from defending incumbency to championing disruption.
Fast forward, and those early challengers – Starling, Monzo, Metro Bank, to name a few – charged into the market with sleek apps, nimble operations and a mission to unpick the creaking legacy of traditional banking. For a moment, it looked like they might just do it. They captured headlines, market share, and the hearts of disillusioned customers.
But then the hard part began. Scaling. Sustaining. Surviving.
As they moved from insurgency to infrastructure, many challengers found the playing field far from level. Regulatory frameworks, especially around capital requirements and access to core banking infrastructure, were still rigged in favour of the old guard. The dream of a frictionless path to full-service banking quickly met the reality of burdensome compliance, costly back-office complexity, and an operating model that doesn’t flex easily when you grow from zero to millions of customers.
The irony? Regulation, originally used to open the gates to innovation, became the very thing slowing it down.
Today, with hindsight and a shifting political mood, there’s a growing recognition that some of the post-crisis safeguards may have overshot. The Bank of England is considering loosening ring fencing requirements. Policymakers are starting to talk – seriously – about recalibrating the rules to encourage growth, not just prevent failure.
There’s a lesson in all of this. If the goal was to modernise the UK banking sector, we’re not done. We’ve built the on-ramps. Now we need to finish the highway. That means smarter regulation, trade infrastructure access parity, and a system that doesn’t just tolerate innovation but actively clears the path for it. Challenger banks proved there’s demand. Now it’s time to prove there’s a future.